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Steven Lacey, is a leading cultural analyst, working with some of the biggest and most prominent brands in the UK from consumer brands like KFC and Mars all the way through to the Government and the Home Office. Over the last twelve months, Steven and his consultancy, The Outsiders, have studied life pre and post pandemic, looking at the impact this has had on the UK, and the people that live within it. Steven has compiled his findings into a fascinating research document which demonstrates how UK consumer behaviour has shifted over the last decade and what these shifts therefore mean for brands.
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The wealth divide has got increasingly worse as a result of the pandemic. In this section we explore what effect this has had on spending behaviour.
Tough Times
Our spontaneity and smaller, more homogenous groups have led to us living in smaller physical worlds. This section looks into the knock-on impacts on our society.
Shrinking Worlds
In real life we have moved to retreat and reduce mode however online we are more active and using tech in more sophisticated ways that ever before, We explore in this section how this has changed our socialising behaviour.
The Online Space
We've seen from our research that we are becoming a nation of extremes across a number of preferences and behaviours. Here we take a look into what these differences are and how they pull us apart.
A Polarised Nation
This is a report about consumers and culture, not covid. Following an in-depth, six month research project into how consumers act and behave we have made some significant findings. The report takes a detailed look into the following trends...